An app bringing music events to rural Australia

An app bringing music events to rural Australia

An app bringing music events to rural Australia

An app bringing music events to rural Australia

An app bringing music events to rural Australia

The challenge

A two-week Australian crowdfunding app.

GigHounds is a crowdsourcing app for events. Think Kickstarter for live music, sporting events, speakers, theater performances etc.
Having the possibility to fund events depending on supply and demand allows people to bring their favourite band or motivational speaker to their small Australian town.

The MVP was a fully functioning iOS prototype to be pitched for funding, which meant that the project needed to be scaled down and fast-tracked since the design handoff was scheduled in weeks.

My responsibilities included research, app architecture, functionality analysis, design and implementation.

A two-week Australian crowdfunding app.

GigHounds is a crowdsourcing app for events. Think Kickstarter for live music, sporting events, speakers, theater performances etc.
Having the possibility to fund events depending on supply and demand allows people to bring their favourite band or motivational speaker to their small Australian town.

The MVP was a fully functioning iOS prototype to be pitched for funding, which meant that the project needed to be scaled down and fast-tracked since the design handoff was scheduled in weeks.

My responsibilities included research, app architecture, functionality analysis, design and implementation.

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of the Client.

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of the Client.

The approch

Phase 1
Competitor analysis and market research
I started off by taking the first 3 days of week 1 for analysis and user personas. Since we were building this product from scratch, it was necessary to create base document that would contain personas, the brand voice and design direction.


Phase 2

Designing the architecture and Sketching
After the first phase came the user flow document, where the archtecture of the application was presented in alignment with our Use Cases.


Phase 3

Design and Validation
For the final phase, I let the user flow document and design brief guide me while sketching and creating wireframes and mockups.

Since time was scarce, basic usability testing was conducted in parallel with the design process - once every new set of screens was finished.

 

An in-depth look

Gighounds needed to create repeat visitors in order for their business model to work.
To do this, new users needed to get sufficiently deep into the app to try out the service and see its' benefits and want to come back.
Key to keeping users was getting them to import their own data, making the content more valuable to them while creating business value for Gighounds.

The target users for the initial release was generation Y: young, tech-savvy professionals who are earning their own money.
These young adults grew up with technology, and rely on it to perform their jobs better. This generation is plugged in 24 hours a day. They prefer to communicate through email and text messaging rather than face-to-face contact.
The fast track has lost its appeal to them, which has encoraged a deeper involvement in creating a better work/life balance.
Gighounds could help them curate their free time, bringing entertaining, fresh, informative and educational content that is relevant to who they are.

This was all input information that was used to creat the branding direction, functionalities, user flow and UI.

Key features:

  • Ease of use: buying tickets must be priority
  • Inticing event presentation: embedded music (easy to listen to), brief, interesting text and quality photos
  • App should have clean design, as to put focus on (just) the content

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What I learnt

This project was unique in the sense that I didn't have any explicite direction from the client. Not having constraints was liberating on the one hand and quite frustrating on the other, as I learnt along the way.

The success of the app was depending on my skills only. 

Managing to design, validate and implement the app in the given time frame as well as keep the client included and happy with the outcome were personal achievements.

Website design and content © 2017 Lana Loncar